Start-up Song Data Session, co-founded by Max Martin, ABBA’s Björn Ulvaeus and Niclas Molinder, partners with SoundCloud

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Earlier this year, MBW told you how ABBA’s superstar artist Björn Ulvaeus teamed up with fellow Swedish producer/composers Max Martin and Niclas Molinder to develop technology to combat improper creator data collection. through their startup, Session.

In March, the trio launched a free data tool called session studiowho at the time had already obtained more than £1 million ($1.3 million) in funding of two notable investors – Spotify and YouTube – while its other supporters include ProTools maker Avid, Universal Music Group and DDEX.

Session Studio is integrated with digital audio workstations (DAWs) to capture song information and data at the time of creation.

On Tuesday, October 4, Session announced a new partnership with SoundCloud, which will allow the music streaming platform to digitally receive both audio and song metadata directly from the Session Studio app.

Martin, Molinder and Ulvaeus’ startup, Session, is an evolution of Auddly, which the trio launched a few years ago to “fill the void in music industry data and money flow”.

The startup’s Session studio platform allows songwriters/producers to assign credits to multiple creators in the studio through its “creator credits” system – and define the distribution of royalties each of those creators will receive. in the future.

After creating a free Session Studio account, SoundCloud artists can now access their Session Studio profile and securely “connect” it to their SoundCloud account by entering their usual credentials.

To upload music to SoundCloud, artists will need to create a “version” of one or more tracks in Session Studio. Session says that once created, they will appear in their SoundCloud account “almost instantly”.


Each year, royalties worth an estimated $655 million (£500 million) worldwide are not being paid to the correct rightsholders due to incorrect data.

Session and SoundCloud support Credits Due, a global initiative started by ABBA’s Björn Ulvaeus to ensure complete and accurate song metadata is attached to all recordings at the time of creation.

BMG became one of the first international music companies to commit to the initiative and, in addition to SoundCloud, companies like Hipgnosis and Kobalt Music Publishing are also listing among campaign supporters.

Elie Seton

“This partnership is a major step in our efforts to equip creators with the tools to make money.”

Eliah Seton, SoundCloud

Eliah Seton, President of SoundCloud, said, “At SoundCloud, we are passionately dedicated to ensuring creators are paid fairly and transparently.

“Max Martin, Bjorn, Niclas and the entire Session team are a game-changer to give songwriters the credit they deserve. This partnership is a major step in our efforts to equip creators with the tools to earn success. ‘silver. “

“Session’s partnership with SoundCloud showcases the best of the music industry and technology working together to benefit music creators today and generations to come.”

Bjorn Ulvaeus

Björn Ulvaeus, co-founder of Session, added: “In recent years, technology has made it incredibly easy to download and share music, but so far the power of technology has not been embraced by the mainstream. music industry to ensure that music creators are properly credited. and rewarded.

“Session’s partnership with SoundCloud showcases the best of the music industry and technology working together to benefit music creators today and generations to come.”The music industry around the world

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