Roland continues to expand the “Roland Store” retail experience to support musicians around the world


LOS ANGELES–(BUSINESS WIRE)–Roland Corporation has officially opened the brand new Roland Store in the heart of London’s iconic Denmark Street, as part of the ongoing effort to deliver unique in-store experiences globally. Roland, who celebrated his 50e anniversary this year, is a world-leading electronic musical instrument brand operating through a network of music dealers and retail outlets worldwide. The latest Roland Store in London is part of an ongoing global mission to support musicians through creative, engaging and personalized retail experiences.

Music enthusiasts shopping at the Roland Store London can discover a wealth of services developed to provide them with a lively and personalized retail experience. Customers can pre-book demonstrations of a wide range of Roland and BOSS products through Roland’s Demo-On-Demand service. Highly trained Roland product specialists, who are musicians and hardware experts in their own right, are on hand to help visitors deepen their relationship with their music and continually support them in their own practice through numerous sessions. after-sales support. Additionally, Roland’s proprietary ASX technology provides users with a truly customizable in-store shopping experience by adjusting store lighting, audio and video content to customers’ tastes. Roland plans to replicate this format in all future Roland stores in the coming years.

“With this new store in London, we are able to offer an innovative retail experience that not only enables us to deliver our products and offerings directly to customers for the first time, but also enables us to engage with musicians in a unique way,” said Gordon Raison, director and CEO of Roland Corporation. “We are excited to deepen our relationship with musicians who love and use our products and look forward to extending this experience to Roland customers in Japan and beyond for the foreseeable future.

As Roland continues to bring more of these premium retail experiences to new locations around the world, selecting areas that are central to regional music creation remains crucial. The London location is at the heart of music, media and culture and is often described as the birthplace of the UK music industry. As Roland continues to expand to expanding locations in Japan and other key positions around the world, continuing to meet musicians where they are will remain a top priority.

To learn more about Roland and Roland stores, visit

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About Roland Corporation

For more than 50 years, Roland’s innovative electronic musical instruments and multimedia products have inspired artists and creators around the world. Adopted by amateurs and professionals alike, the company’s cutting-edge equipment spans multiple categories, from pianos, synthesizers, guitar products and electronic percussion to DJ controllers, audio/video solutions, live streaming products and more. As technology evolves, Roland continues to lead the way for musicians, producers and beatmakers, providing modern software solutions and seamless creative workflows between hardware products, computers and mobile devices. For more information, visit or consult your local Roland dealer.


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