As part of today’s anniversary celebrations marking 60 years since the July 12, 1962 live debut of rolling stonesthe group’s global flagship store, RS No.9 Carnaby, runs a series of activations and giveaways throughout the day.
A pop-up installation was unveiled as part of the Spirit of Soho mural above the store on the corner of Carnaby Street and Broadwick Street in the heart of the district. It features an illustration based on a well-known image from the last days of Mick Jagger, Keith Richards, Ronnie Woodand the late Charlie Watts.
The entire mural stands approximately 30 feet tall and visually depicts many of Soho’s most famous residents, from artist William Blake and poet Dylan Thomas to jazz musician George Melly and Venetian adventurer Giacomo Casanova. The Rolling Stones were frequent residents of the famous London venue, particularly in the early 1960s, in venues and clubs in Soho.
Customers visiting the store today can enjoy limited-edition cupcakes, created especially for the anniversary by the renowned Hummingbird Bakery. Sixty will be distributed every 60 minutes. Visitors can also view and purchase on the recently launched site SIXTY capsule collectionwhich marks the anniversary and the current of the group, enthusiastically received SIXTY round.
In-store activations include Instagrammable giant tongue and lips, ‘Stones Red’ sound booth and exclusive footage from the band’s incredible 60-year history, shown on five 90-inch screens. Meanwhile, the windows of RS No.9 Carnaby display a world’s first sound wave installation, visualized from the introduction to the Stones’ 1966 classic “Paint It Black” in a striking red metal sculpture.
The Stones’ social media today invites fans around the world to share stories about why they love the band and talk about their favorite songs. The SIXTY The tour took place in front of some 50,000 spectators at the King Baudouin Stadium in Brussels last night (11) and then travels to the Ernst Happel Stadium in Vienna on Friday.
Buy or stream the Rolling Stones Living at El Mocambo.