Tesla is quickly becoming a household name. Car enthusiasts own one or more electric vehicles from the automaker, or they are big fans of the brand and its CEO, Elon Musk. Without a doubt, Tesla has a cult following. But now that Polestar has entered the EV arena, it has a thing or two to say about the competition. During the Super Bowl, a Polestar ad made some bold claims.
Polestar is about to go public and release a new model
Polestar is a Swedish electric car company. The joint venture between Volvo and Chinese manufacturer Geely is expected to go public in the first half of 2022, The edge reports.
Polestar emerged from Volvo in 2016 as a performance sub-brand. It has since morphed into a manufacturer of electric vehicles. You could say that Polestar has dual nationality thanks to its headquarters in Gothenburg, Sweden, and its assembly line in Chengdu, China.
So far, Polestar has only released two vehicles: the Polestar 1 hybrid coupe and the Polestar 2 all-electric fastback sedan. However, the Polestar 3 is expected to be released this year.
Polestar aired Super Bowl ad taking swipes at rivals
Polestar aired a 30-second ad during the 2022 Super Bowl for the electric vehicle maker’s “No Compromise” campaign. The ad featured close-ups of the Polestar 2 with dramatic background music. Set to towering techno beats, phrases such as “No dirty secrets” and “No greenwashing” flashed across the screen.
The ad also took a swipe at Elon Musk with the ‘no Mars conquest’ message. Musk, the head of SpaceX and Tesla, said he aims to send humans to Mars and create a self-sustaining colony. The ambitious billionaire plans to land on the Red Planet by 2026 using SpaceX rockets.
Additionally, Polestar’s “No Dieselgate” message during the announcement targeted Volkswagen. It’s a reference to the 2015 VW emissions scandal. The German automaker was caught using software to help its diesel engines beat emissions tests. Volkswagen ended up agreeing to pay more than $9 billion in a lawsuit settlement.
Polestar also posted the announcement on its Twitter account, where it garnered nearly 2 million views.
“Our intent with the announcement was to show our ‘no compromise’ stance across Polestar,” a company spokesperson said. Initiated. “We believe in ‘no compromise’ for our design language, our sustainability efforts and the performance of our cars, and we wanted to share that ethos with this ad.”
The Polestar 2 combines comfort and innovation
The last EV of The North Star is the all-electric Polestar 2, which made its debut in February 2019. With the slogan “The way electric cars should be”, the fastback sedan promises minimalist design and powerful performance.
Polestar 2 specs and features are as follows:
- MSRP: $38,400 (after applying federal electric vehicle tax credit)
- Range: up to 270 km
- Power: 408 hp
- Acceleration: 0 to 100 km/h in less than 4.5 seconds
- Towing: up to 2,000 pounds
- Exterior: LED front fog lamps with cornering function, panoramic roof, 20-inch forged alloy wheels, frameless mirrors and automatic foot-operated rear hatch
- Interior: Vegan upholstery available, rebuilt wood options and charcoal embossed textile with 3D deco
- Technology: Google integration, advanced driving aids, high performance audio and Polestar app
- Upgrades: Plus Pack, Driver Pack and Performance Pack
Polestar is committed to providing maximum experience with minimum impact. The company will never cease its efforts to minimize its impact on our environment. Polestar remains transparent in its sustainability efforts as well as its willingness to do the right thing.
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