Martin Guitars partners with Noventri to provide internal communication screens


Martin Guitars partners with Noventri to provide internal communication screens

“The biggest benefit is the time saved for the HR department. Prior to the installation of the Noventri system, they had to print messages and stick them on about seven physical cork boards once a day.” – Chris Van Why of Martin Guitars

CF Martin & Co. (Martin Guitars), a famous guitar manufacturing company that has been producing guitars for musicians since 1833, has upgraded its internal communication system, implementing Noventri Digital Signage in the workshop, from new warehouse receiving docks, tour areas and other spaces throughout the building.

After a successful pilot phase, a network of Noventri screens has been rolled out across all Martin Guitars facilities. Employees now benefit from real-time viewing of production metrics, key performance indicators (KPIs), schedules and company news from one of the strategically located screens. Managers see improved efficiency.

After decades of producing one of the world’s most recognizable guitar brands, it was time to update the way production metrics are communicated across the company. Quality control or channel goal data is now updated and displayed reliably and automatically. The screens provide daily production targets and the actual number of tasks completed, providing employees with real-time information.

The new warehouse required an updated system to display truck delivery schedules and docker schedules. Noventri Digital Signage now displays both with real-time data. Employees at the receiving docks now know where the delivery trucks will be and who will be doing the receiving.

The HR department also benefited. “The biggest benefit is saving time in the HR department,” said Chris VanWhy of Martin Guitars. “Before the installation of the Noventri system, they had to print messages and stick them on about seven physical cork boards once a day.” The Noventri solution allowed them to perform remote updates to any of the displays whenever needed throughout the day from their office, ushering in a new era for workplace communications. in the 190 year history of Martin Guitars.

“Noventri is focused on improving employee efficiency, boosting morale, and maintaining quality control through automatic and effective communications,” said David Linetsky, Founder and CEO of Noventri. “Displays in workshops, lobbies, break rooms and other areas display up-to-date information. This is achieved through the use of the Noventri Digital Signage solution for manufacturing. Whether via automated database-based presentation or via daily updates via the software, users now have the ability to keep news and measurements up-to-date and present them on the shop floor. »

The Noventri solution gives Martin Guitar the possibility of storing its data in Excel, SQL, Oracle sheets or any ODBC compatible database. This data is then directly accessible. Information, metrics and KPIs on screens are automatically updated in real time or on a schedule.

About Martin Guitar

CF Martin & Co. has been a family business since the first guitar rolled off Christian Frederick Martin’s first workbench in 1833. Martin guitars and strings are known for more than their unsurpassed quality, craftsmanship and tone. They are backed by an unwavering commitment to environmental sustainability and responsible manufacturing practices. The company’s headquarters and main factory are located in Nazareth, Pennsylvania. The building, listed on the National Register of Historic Places, includes the Martin Guitar Museum, where visitors can experience first-hand the craftsmanship of each instrument and learn about the company’s history and culture.

About Noventri

Noventri – a division of Specialized Communications Corporation (founded in 1978) – succeeds in simplifying the digital signage / message board experience through robust data-driven content and automation solutions. Noventri serves names such as Lockheed Martin, Fenway Park, Marriott CI/TY and Pfizer in a wide range of industries around the world. Noventri’s corporate headquarters are located at 20940 Twin Springs Dr., Smithsburg, Maryland 21783-1510.

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