Local traders release Shop Local music track before Christmas


Traders on the High Street of the Vale of Glamorgan released a piece of music calling on residents to do their local shopping this Christmas.

“Shop Local This Christmas,” which is sung to the tune of John Lennon’s Happy Christmas, was released ahead of Black Friday to encourage residents to visit their main street before Christmas.

The track features traders from the four towns of Vale – Barry, Cowbridge, Llantwit Major and Penarth, as well as student voices from the Vale Academy of Performing Arts.

The track is musically arranged and produced by Matthew Brind, a resident of Vale of Glamorgan, an internationally renowned composer, conductor and arranger, who has worked on Britain’s Got Talent, X Factor, America’s Got Talent and a number of West End Musicals.

After COVID restrictions forced retailers to close early last Christmas, stores affected by the Glamorgan Valley pandemic are calling for local support this year.

This is the latest in a Vale Town Centers campaign led by the Vale of Glamorgan Council encouraging residents to support local traders in Cowbridge, Barry, Penarth and Llantwit Major.

Music producer Matthew Brind said, “I’m fortunate to work all over the world, but it’s amazing to work here in my local community to showcase the brilliant local businesses that we have. It’s so important to support each other at Christmas and I hope the track encourages people to buy local.

Singer Emily Langford, who runs independent pizzeria The Yard in Cowbridge, said: “It was great being a part of the Christmas video with such a friendly local business community. Hopefully the public will appreciate our efforts and support us this Christmas. “

Cllr Lis Burnett, Deputy Head and Cabinet Member for Education and Regeneration, Council, said: “While this song is a bit funny, it has a very important message. The traders on Main Street in Vale support our local economy and our local community. It is really important that we support them this Christmas. We hope this music and video will encourage residents to buy local, spend local, eat local, and enjoy local this Christmas.

This project is part of the wider Vale Town Centers campaign, coordinated by the Vale of Glamorgan Council and funded by the Welsh government, Funding Transforming Towns ”.


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