Long and McQuade help deliver the program through the Lutherwood Social Service Organization
Each December, a Cambridge Music Store raises funds to help deliver music therapy programs at Lutherwood, a social service organization that provides mental health, employment and housing services. The commute lasts the entire month, just in time for the holiday rush.
For the past 10 years, Long and McQuade branches across the country have campaigned for music therapy programs. The Cambridge store, located at 175 Beverly Street, raises thousands of dollars each year for the youth of the community.
“The money stays very close to the place that collects it. So for us it’s Lutherwood. So it’s very close. It’s a good thing, it’s staying in Cambridge, ”said Fred Burchill, Store Manager at Long and McQuade.
According to the Canadian Association of Music Therapists, music therapy is a discipline in which certified music therapists use music purposefully in therapeutic relationships to support development, health, and well-being.
“It can be as simple as putting on a song that matches the emotion you are feeling at the time, as a way to validate that emotion rather than trying to push the emotion away and say ‘I don’t care. occupies later, ”said Chris Sellers, spokesperson for Lutherwood.
This form of therapy is used to help people cope with trauma and solve their problems without always having to communicate them verbally. Lutherwood works with people of all ages, but one of their primary goals is children’s mental health. He uses music therapy as another resource for them to get through difficult times.
“We serve young people between the ages of 6 and 17 who have really struggled to some extent in the community, and all the other services that they have accessed, they have exhausted them or they have not been enough. They come to us almost as a last resort, nothing else works. They’re really looking for that extra level of mental health support, ”Sellers said.
Most music therapy programs are not funded by the government, so community support can go a long way in keeping them accessible to those in need. Burchill said Lutherwood only received enough funds to run the program four to five months a year, but now with the music store’s funding they are able to operate year round.
The money is raised by donations and profits from their boxes of gift cards. Every dollar donated gives the customer a $ 5 rental coupon and every $ 5 donated a chance to win a PRS mounted poster. Money for gift card boxes is collected year round.
“Music is pretty therapeutic for most people, it’s not about making money. At the end of the day you come home and play the piano or hit your drums or your guitar and suddenly things often get a lot better, ”Burchill said.