Live Nation to Craft First ‘Live Stubs’ Collectible Set with Swedish House Mafia
Posted on October 29, 2021
This year, music fans saw non-fungible tokens (NFTs) and blockchain technology quickly adopted by artists and creators of all sizes, and the world’s largest concert promoter is betting the craze could spread. to the public in the form of collectible digital tickets. heels.
Yes, you will no longer need to cherish your stack of cards or paper tickets, as Live Nation will be launching “Live Stubs” which you can collect instead.
Included with tickets to select Live Nation shows in North America, the digital collectibles will “reflect the unique section, row and seat of each ticket purchased,” allowing “a whole new world of possibilities for artists to extend the season. experience and engage with ticket holders before, during and after the show, ”should they or their team know about crypto.
Live Nation shares that fans in possession of “Live Stubs” will be able to “view, share, gift, trade and resell” the collectibles through their website. A press release touts the use of an “green blockchain” and the ability for artists to “share NFTs at scale on a platform that naturally celebrates their most loyal fans,” while specifying that ” Live Stubs ”will not replace the digital tickets required to enter shows.
“Live Stubs” will first be available as part of the 2022 North American Tour recently announced by Swedish House Mafia, which features three Canadian dates.
For at least this tour, collectibles will be offered free of charge to fans who “purchase a primary ticket for tour stops promoted by Live Nation and at locations powered by Ticketmaster’s digital ticketing platform.”
Earlier this year, we asked Canadian artists to show ticket stubs from their favorite concerts.