Global launch of IKEA x Swedish House Mafia OBEGRÄNSAD collaboration in October

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Return when Swedish house mafia first revealed their upcoming collaboration with Ikea Back in September, fan response was…lukewarm. The timing was definitely wrong, as fans were expecting the announcement to signal the release of ‘Moth to a Flame’ with The Weeknd – which we eventually got – but instead we encountered another collab. of merchandise.

A year has passed since then, and the sting has largely dissipated when the collection officially launches next month, October 2022.

According to the press release, “The OBEGRÄNSAD collection, which means ‘unlimited’ in Swedish, targets everyone who enjoys the musical experience at home and beyond: music fans, music producers, DJs and all creators with limited means but unlimited creativity. The development of technology has enabled musical democracy, and the collection aims to support the creative pursuits of the many people who create, perform and enjoy music at home.

The collection consists of more than 20 smart furnishing solutions for home music production and broadcasting, as well as solutions for listening to music and creating a relaxed atmosphere. The collection includes a record player, LED floor, wall and task lamps, a clock; represents laptops, tablets, speakers and disks; a desk, two shelving options, an armchair, four bag options including an accessory, disc and laptop bag, rug and slippers in two sizes, throw and cushion cover.

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