I was recently deflated to find a store playing Christmas music – loudly – the day after Halloween. Can something be done to stop (or at least postpone) this horrible mess? We all know this is just a business trick to make us spend more. -Grognon
Long ago, the Christmas season violated the once presumed impenetrable Maginot Line of Thanksgiving. Now, as you note, he is gathering his strength on the brink of October. If Halloween falls, nothing will stop Yuletide from walking virtually unhindered during a desperately past Labor Day through July 4 and beyond.
The artistic term for this phenomenon is “Christmas creep”. But is Christmas really scary? The phrase has been in use since at least the 1960s, and I found a complaint about the October Christmas advertisements “rushing the season” in a newspaper since 1901. Is Christmas Creep one of those everlasting reproaches, like the way the old people blasted the terrible music of the young and the disrespect for lawn care since Plato’s time?
Another example: In 2015, a story went viral about Nordstrom’s “one party at a time” policy: no Christmas decorations in their stores until Thanksgiving. The internet rejoiced that, finally, someone would take a long overdue stance against the Christmas creep, but it turned out that in fact, Nordstrom had been doing the same thing every year since at least the 1980s.
If each generation has the same complaint, one explanation is that nothing changes. Perhaps it is just an illusion that the Christmas season is stretching. Maybe there is actually no reason to worry? Maybe Crimea has always been part of Russia, wait, what is it? Why, that’s an October 2021 press release from Nordstrom. In it, they promise Christmas-themed photo booths, an in-store âholiday gift shopâ and tours with Santa, all starting October 4.
If every generation has the same complaint, another explanation is that the thing that you complain about is really just more and more shit, every year, forever. By this logic, Justin Bieber is literally the worst thing ever, Plato had to have a lawn to die for, and it is only a matter of time before the Christmas season actually begins before Christmas Eve. year before – and God only knows what kind of ungodly interdimensional time portals that will be unleashed on the world. Good luck.
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