Recognizing the expansion of the genre born in South Africa, Beatport this week added the amapiano to its platform.
Amapiano tracks that were previously categorized as Afro House, Deep House and Dance/Electro Pop will now be clearly and correctly labeled in the Beatport download store. The platform is also adding an amapiano board, which will introduce the global dance community to amapiano artists such as DBN Gogo, Focalistic and Major League DJz, as well as amapiano labels such as Jozi Entertainment, Busta 929’s Thupa Industry and PianoHub. by Kabza De Small.
“Born in the black townships of South Africa in the province of Gauteng, the musical movement Amapiano borrows from the musical ancestry of the communities in which it was conceived.” Billboard reported last year in a deep dive into the scene, “The name ‘Amapiano’ merges the Zulu language plural article, ‘ama’ with the name of a Western musical instrument ‘piano.’ Some nine years after the genre’s inception, even the name speaks of a coexistence of African and Western, established and contemporary influences.
The addition of Beatport will allow the platform to promote the sound through banners, playlists and more, in an effort, notes a press release, “to help fans discover the sound, translating through better sales for artists and labels, and a better customer experience, as fans can find music truly representative of the Amapiano culture.
Amapiano’s foundations are in Kwaito, a music created in the 90s as South Africa transitioned to democracy. Afro and deep house, tech-house, jazz and folk are recognizable common threads in the sound. What emerges is an encounter of these influences with the creative, technology-savvy and do-it-yourself spirit of the younger generations of South Africa.