Adele’s album 30 boycotted by independent record store in a row of vinyl records

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Rock musician Ian McNabb is one of the artists whose records have been pushed back.

“I returned it to the factory three months ago,” he told The Big Issue. “And then my guy told me that I won’t have the album until the end of March, the beginning of April of next year, so it’s really serious.”

That eight-month wait is far from normal, explained McNabb, who still releases his albums on vinyl.

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“Just because an artist who is obviously a global sensation is releasing an album, does that mean we have to sit on the bench and wait six months before we can release anything?” ” He continued.

On the boycott of the record store, McNabb, from Liverpool, added: “He’s taking a stand there and he’s making a good point.

“But Skeleton Records is a real specialty store… I don’t think anybody’s ever walked into Skeleton Records in Birkenhead and said, ‘Alright buddy, do you have Adele’s new record? On vinyl? “

Two years ago, there were only two factories in the world that made lacquer records – the basis of a master plate that presses vinyl records.

And one of them, Apollo Masters Corporation, was destroyed in a fire, raising fears in February 2020 that vinyl supplies could be seriously affected, as Vulture reported.

Then, like many industries, production was affected by the Covid-19 pandemic. Subsequent social distancing measures and sick workers exacerbated these delays, meaning vinyl production still suffers.

Vinyl’s popularity exploded during the global pandemic, as people delivered their love for music by spending money on physical records rather than the concert experience. For the first time since the 1980s, total vinyl revenues overtook CDs.

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Some 4.8 million vinyl records were purchased in the UK in 2020 – a jump of almost a tenth from sales in 2019 and a 13th consecutive year of growth since 2007.

“What we need are more urgent plants,” McNabb added.

Before the release of 30 on November 19, Adele revealed that she had to hand it over to manufacturers six months in advance due to delays.

“I print CDs and vinyls, but there is a 25 week delay,” she told Radio 1’s Greg James.

“So many CD and vinyl factories closed their doors even before Covid, so I can’t print them anywhere.”

Stumpy Frog Records, an independent video game music label, said they had embarked on “heated discussions with the pressing plant over why they were letting 500,000 copies of Adele’s new album skip the line. vinyl pressing wait “.

While Savage isn’t suggesting that Sony Music put Adele at the top of the queue as such, half a million copies is a pretty big order to make.

In May, Taylor Swift managed to sell 40,000 wax records from her album Evermore in just three days, breaking the record for most vinyls sold in a week in the United States.

So to put Adele’s half a million in context, if 30 sold as many records as Always, at the same record pace of 40,000 in three days, it would take another 2.5 months to sell.

Ed Sheeran also felt the pressure, saying he had to finish his album Equals two months in advance to enter before Adèle.

“Adele had basically booked all the vinyl factories so we had to find a niche and put our album there,” he told Australian radio show The Kyle and Jackie O Show.

So with the biggest names in the business scrambling to get their albums put on vinyl, it’s no wonder smaller artists are struggling.

To meet the massive order, sources at Sony Music reportedly told Variety the label had to push back other titles from overseas pressing factories to ensure there wouldn’t be a shortage of 30.

But it’s not like Adele is going to roll into the depths in the wake of the Skeleton Record boycott.

“We would only have sold about three copies in total if we had stocked it, so it wouldn’t make any difference to her,” Savage said.

Sony Music has been approached for comment.



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