That old phrase “love will find a way” has clearly found a new lease of life in Ireland over the past 15 months. While hobbies, business ventures, and social activities came to a complete halt in March 2020, the pursuit of romance remained an interest that runs counter to the general trend.
Less than a month after the first lockdown, matchmaking agency Intro saw a 60% increase in demand from clients determined to meet potential partners, regardless of social barriers across the country.
Covid-19 was the ultimate determinant of this shift, trading traditional hesitation for more ‘I can do’ motivation.
While the romance business in recent times has been heavily influenced by technology and the myriad of options offered by social media, it has resulted in an age division of the business.